When you develop a style it will not suit every brand and that's totally okay. This will help you stand out from the crowd.
Initially, when I started to shoot outside I felt like my work wasn't intimate enough. Couldn't quite get the emotion I was looking for.
After multiple shoots, I started seeing a certain similarity in my work.
Trying shooting the same concept twice with different models and team. Every single time the result will be different but there a few aspects that would bring it all together. Pre-light the set prior to the shoot. That way you have rehearsed with the lighting before working with the team.
Focus on what defines you and what sets you apart from others.
If someone is looking at your work they would be able to associate it as yours. People should be able to see the same vibe running through all of your work. That's how I approach every single task today and I work on improving this to this day. And that's okay.